Create value for your customers.

+

Capture value for your business.

Growth strategies powered by the Efficiency of a CFO and the Humanity of a CXO

Growth-stage companies are often under pressure to scale efficiently while navigating resource complexities, risks, and challenges in prioritization.

How can leaders translate customer intelligence into stronger ROI, clearer value propositions, and scalable business foundations?

Effective decisions

equals growth

What we love
to do

As an Executive-as-a-service firm, we help fast-growing companies make smarter decisions and scale sustainably by connecting customer experience with financial strategy.

Expertise:

  • We help you see your market, customers, and competitors with fresh eyes, uncovering hidden opportunities through data, research, and strategic analysis.

    • In-depth market sizing and competitive analysis;

    • Customer research & insights to identify needs, motivations, and decision drivers;

    • Customer journey mapping with pain points, emotions, and conversion opportunities;

    • Trend analysis to uncover market shifts and emerging opportunities;

  • We design and validate value propositions that customers can't ignore, and connect them to CX strategies that drive sustainable business growth.

    • Design and validation of a differentiated value proposition;

    • Comprehensive CX strategy aligned with business objectives;

    • Go-to-market strategies and growth frameworks;

    • Business transformation to enable scalable, sustainable growth;

  • From uncovering market gaps to launching customer-loved solutions, we turn insights into innovative products and services.

    • Innovation strategy for products and services;

    • Rapid prototyping and market testing;

    • Service design and process optimization;

    • CX transformation programs moving from reactive to proactive;


  • We help companies move from reactive to proactive, building scalable and human-centered CX operations aligned with business goals and brand values.

    What’s included:

    • CX diagnostic (flows, KPIs, perception, tone of voice, pain points);

    • Co-creation workshops with cross-functional stakeholders;

    • Service blueprint redesign (structure, scripts, contact logic)

    • Custom Tone of Voice system;

    • Technology & AI Tools;

    • Governance and KPI framework;

    • Self-service & education strategy;

    • Team enablement;

  • We make sure your business can scale without losing efficiency, quality, or customer trust.

    • Process optimization and cost-efficiency programs;

    • Revenue unit economics and P&L reviews;

    • Strategic scaling plans and resource allocation;

    • Customer service structure for efficiency and brand consistency;

  • We equip your team and culture to keep delivering results, long after the project ends.

    • Resource & technology allocation mapping;

    • Team training and upskilling programs;

    • Governance & finance frameworks for performance tracking;

    • Continuous improvement programs for long-term impact;

The power of HOW we do

The power of HOW we do

In business, execution alone doesn’t scale.

“97% of startups fail, not because they lack ideas, but because of poor execution and a disconnect between customers and business operations.”

At DEX, our differential lies in HOW we do it. Through our proprietary, award-winning methodology, we connect efficiency with humanity to enable smarter decisions.

We integrate business goals, customer data, people, and technology, transforming complexity into clarity and practical growth strategies.

HOW - our ways to work alongside you.

We got you! Rooted in the fast-paced startup world, we understand the urgency of your goals. As an Executive-as-a-service firm, we manage the details, allowing you to focus on what truly matters: your core business priorities.

  • Acting as your interim or part-time leader (e.g., Head/Director of CX), leading strategy, execution, and team alignment without the cost of a full-time executive hire.


    Examples: Owning your CX strategy, leading transformation programs, building and mentoring your internal team.

  • Ongoing or on-demand decision make support.


    Examples: Founders & executive decision support in complex challenges, market entry strategy, board-level advice.

  • One-on-one guidance to enhance leaders problem-solving, stakeholder management, and execution skills.
    Examples: Coaching on leadership presence, decision-making frameworks, and stakeholder influence.

  • Interactive, hands-on sessions to equip teams with skills, tools, and frameworks they can apply immediately.


    Examples: CX methodology training, service design sprints, customer journey mapping workshops.

Meet your expert team

Thaysa Starling

Global Business Strategist • Growth • AI • CX Award winner

We work with ambitious teams facing scale challenges, helping to translate complexity into action, align customer insights with business goals, and build operations that grow sustainably.

Marcos Cordeiro

Growth strategy • Value generation • Finance

When to consider DEX?

Your CX isn’t driving growth

It's treated as support, but you know it could be a powerful engine for revenue, retention, and ROI.

You have data, but no action

Customer data and insights aren't connected to the business KPIs, unit economics, or shareholder decisions.

You need financial and market clarity

From customer understanding, product & service market fit to P&L impact, decisions feel more like guesses than solid choices.

You're scaling, but also problems

Processes, teams, and resources are not yet structured to support the sustainable growth you envisage.

Your teams are running in silos

Goals are disconnected, collaboration is slow, and technology isn't enabling efficiency.

You lack people without the overhead

You know what to do, but need experienced, hands-on senior leadership guidance and/or resources to execute it right.

Book a discovery call